Fred Business News - The clown trying to win your mother's heart has a new rival and this guy's royalty.
After watching its bigger rival McDonald's Corp. try to woo mothers and grab a share of the family budget, Burger King Corp. -- known for its edgy ads featuring a man with an oversize plastic king mask -- is launching a new marketing and promotional campaign Monday targeted to moms.
"A large part of our customer base is parents with children," said Russ Klein, president of global strategy, ... more »